If you advising a client, selling a service, or even just counselling a colleague on a course of action, the words you use are key.
Maximise your power of persuasion with this easy to remember phrase: I recommend… because…
The secret? ‘I recommend’ emphasises your expertise on a topic (the principle of authority), while ‘because…’ adds the element of logic.
We are primed to respond to both logic and authority. Try this phrase next time you are asked for advice.
I recommend it because it’s powerful and it works.
Vivatraining 