If you’re in the business of selling ideas – and who isn’t? – here’s a tip for organising your thoughts that will help you and the person you’re speaking to.
It’s the What? So what? Now what? structure. Start off with the facts (that’s the What? part). Then follow up with outcomes and consequences (So what?). End with the next step that needs to be taken (Now what?).
This easy-to-remember formula is useful for answering questions, presenting ideas, or even introducing someone.
Vivatraining 